Project Snapshot: The U.S. consumer is shopping for value. As co-packers, we are focused on positioning our manufacturing customers to respond to the value-minded customer. Because the cost to ship one bottle of dry shampoo is about the same as the cost of shipping...
Sustainability is a topic – and measurement – that we care about. Our family companies: South Atlantic, ProStar and Versatile are working hard to trim carbon emissions and reduce what we haul to the landfill. Here’s a look at our 2024 Sustainability...
Influencer marketing is surging. We’ve seen one of our customer’s product demand go up 350% overnight due to an influencer promotion, and some estimates call for influencer marketing to grow at a staggering 33% annually for the next few years. Competitor issues seem...
Anticipate – Our leading CPG customers are focusing on improving the quality of data for predicting, using internal and external sources, as well as leading indicators when possible. For example, how do recent weather or economic conditions impact volumes for...
Changes are coming in 2024, which in the world of contract packaging is nothing new. What’s also not new is that our ability to execute in such a dynamic market will be incumbent upon us continuing to care about our team members and supporting their needs, wellness...
